Steve Holt
For nearly two decades, Steve has been helping brands tell their stories with breakthrough, award-winning creative. He's worked on integrated marketing and advertising campaigns for numerous national brands.
In his current role as creative director for Ora Inc., a global leader in ophthalmic research and development, Steve has brought his expertise to the B2B pharmaceutical space. He’s led initiatives that translate complex scientific innovation into compelling narratives, helping to build meaningful connections between Ora, its clients, as well as patients and investigators around the world.
Born and raised in New England, Steve attended Colby college. After a number of years out West in Telluride, CO, he finally settled down in Portland, Maine with his wife, Lindsay, and their two children.
When he's not digging into client briefs, he's either checking the surf or working on logistics for his next big adventure — the only continents left on his bucket list are Asia and Antarctica. (Ask him about the time he had to hitchhike in the Peruvian desert. He's got pictures.)
More Impossible, please.
If a few people out there didn’t believe in the impossible, we wouldn’t have things like bridges, the Snuggie, or space travel – not to mention thousands of brands and products that make our lives better.
The best ideas come from “what ifs” and “why nots" — spun from sparks by those who see something different. Which is why I say, "More impossible, please." Because I believe it's the never-been-seen and never-been-done that have the power to change everything.
RESUME
Ora Inc.
2021 - Present
The VIA Agency
2013-2021
Local Thunder
2011-2013
Red Bull N.A.
2006-2009
Education
Creative Director, Global Marketing
Actively leading a high-performing creative team to drive new business and brand awareness for the world's leading Ophthalmology Clinical Research Organization.
Accomplishments include:
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Spearheading campaign strategy and creative execution to support business objectives during a period of international expansion and growth across multiple therapeutic areas.
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Developing and executing a branded documentary series that amplifies the voices of visually impaired individuals, fostering meaningful connections between the brand, clinical sponsors, investigators and patients.
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Creating cohesive brand campaigns and activations that span digital, social, and traditional channels, solidifying Ora’s reputation as a global leader in ophthalmology innovation.
Senior Creative
Developed integrated advertising campaigns and new business pitches across channels working with marketing leaders, media planners, client strategists, and interagency teams.
Areas of expertise: Broadcast/streaming services, Digital, Social, Print, Radio, Out-Of-Home, Experiential, Direct Mail, Masterbrand guidelines/tonality, testing/analytics stimulus.
Client roster:
Arm & Hammer, Lowe's, Unilever, L.L.Bean, 1800 Tequila, Red Bull, Perdue Farms, Welch's, Unum, Golden Corral, Sam's Club, SeaBags.
Digital Marketing Associate
Developed localized digital marketing strategies for B2C clients within select US markets.
Collegiate Branch Manager
Coordinated strategic marketing and event promotion with Red Bull Mobile Team.
Colby College
Bachelor of Arts Degree in Art & Art History, cum laude